Google 1 It's the button that allows the social sharing of interesting content in SERPs. Nothing exceptionally new: it's very similar to Facebook and its "Like" button.
Facebook , in the "higher spheres" of the web, must cause more noise than one might think if Google has decided to use a new tool very similar to the "Like" button. In fact, the "Like" button has arrived next to the search results and advertisements.+1“.
The operation is simple: by clicking “1” You will share the link in the SERP with your network of contacts. This, in addition to letting others know what you are finding interesting online, will also allow Google to weave a web of feedback relating to the search results proposed for the date keyword. This will presumably lead to changes in SERPs over time, more aligned with user behavior.
It goes without saying that, to use 1 and therefore share your opinion, you need to be logged in to your account. Google profile.
Once you log in, you will be able to see what you have given a “1” and, if you wish, it will also be possible to cancel a preference granted in the past.
The network of +1 will therefore specifically suggest one search result rather than another: for example, if a friend has clicked +1 next to a search related to a certain book, it is likely that that result could also be interesting for us, which is why we might be more willing to click on the link, having a certain probability of a useful search, since it has already been "screened" by someone we know.
Practically a virtual word of mouth and quite generalized; even when there are no indications from friends, Google will provide some “+1” that they deem relevant: geolocation allows you to connect your Google account with local businesses, for example. If the manager of the corner bar has given a “1” to that link, it might become plausible to think there's something worth knowing, reading, or checking out.
Google 1 is already up and running on google.com, not only for search results but also for advertising. The service, however, will soon be exported elsewhere and to various other areas covered by Google. Furthermore, given the importance it is gradually assuming Twitter, the “1” could be integrated in some way into the connections created through Twitter in the future.
Waiting to understand how much Google 1 can influence or improve the average user's experience on the search engine, we propose the Google presentation video 1, not without leaving a reflection: for the new generations "Internet"is becoming tout court"Facebook" And Mountain View, which failed to launch a realGoogle social network as effective as FB, it seems to be struggling to find its social key.
Will a “1” be enough to make Zuckerberg’s creation lose its shareholder record?
And finally, is Google really trying to tailor the most relevant results to the user, or is it indirectly delegating the work of filtering search results to unsuspecting users?
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