Amazon has decided to take legal action against more than a thousand users, accused of writing false reviews.
One of the strengths of Amazon – in addition to the incredible vastness of its catalog – is undoubtedly the possibility of reading the reviews left by buyers, before proceeding with the purchase of the item of interest.
Very often, in fact, members, after having purchased and started to try some goods, decide to leave a review, so as to direct future consumers.
Not only that: thanks to Amazon's review system, those who are interested in an item but have doubts about some features can ask specific questions, to which the aforementioned "reviewer" users can respond based on their own experiences and opinions.
Apparently, however, something has gone wrong recently: the staff in charge of checking reviews has identified a group of users responsible for writing fake reviews.
Amazon has already filed charges against 1,114 defendants, as reported by the Ansa website.
These users would have in fact written false positive reviews, in exchange for money. All this to ensure that the products of certain companies could become more attractive and obtain positive opinions online.
Ansa explains that the minimum compensation for these users would be 5 dollars on the site fiverr.com; the latter, according to what has been learned, would not however be among the subjects reported.
Moreover, Fiverr's rules also prohibit this type of improper behavior, so much so that measures have been taken against these users on this site too.
Amazon therefore wants to protect itself and at the same time assure all the products and merchants who sell on the portal that the staff shows attention to these undoubtedly insidious aspects, as there is a risk of undermining the seriousness of more than one brand.
Meanwhile, after collecting data and evidence, Amazon clarifies that the clearly false reviews have been eliminated, so as not to provide misleading and false judgments to potential buyers.
We therefore expect developments in this case in the coming months, which is certainly interesting as it could be a prelude to future sentences for similar situations in this specific field.
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